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Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a component of Chrysler because 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding owner American Motors Corporation (AMC).
Jeep’s recent item assortment consists solely of sport utility cars and off-road cars, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a industry section the Wagoneer is deemed to have created. Jeep sold 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s greatest promoting brand in the U.S. in the course of the 1st half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to promote Jeep-branded cars, and if Jeep have been spun off into a separate organization, it is estimated to be worth amongst $22 and $33.5 billion—slightly far more than all of FCA (US).
Prior to 1940 the term “jeep” had been used as U.S. Army slang for new recruits or cars, but the World War II “jeep” that went into production in 1941 particularly tied the title to this light military 4×4, arguably creating them the oldest 4-wheel drive mass-production cars now acknowledged as SUVs. The Jeep grew to become the major light four-wheel-drive automobile of the United States Army and the Allies in the course of World War II, as properly as the postwar period. The term grew to become frequent globally in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous World War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. Several Jeep variants serving related military and civilian roles have because been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever because Willys-Overland launched production of the 1st CJ or Civilian Jeep branded versions there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, stays in production because 1986. With its strong axles and open prime, the Wrangler has been known as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-5 and the SJ Wagoneer) loved extraordinary three-decade production runs of a single entire body generation.
In lowercase, the term “jeep” continues to be used as a generic term for cars inspired by the Jeep that are suitable for use on rough terrain.