Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the very last year’s lockdowns, venue closures and other social distancing measures that governments have enacted and people have adopted to gradual the unfold of COVID-19, purchasing — and exclusively e-commerce — has remained a consistent and hugely critical service. It is not just anything that we experienced to do it’s been an important lifeline for many of us at a time when so minor else has felt normal. Nowadays, 1 of the startups that observed a big raise in its services as a outcome of that pattern is saying a main fundraise to gas its expansion.

Wallapop, a virtual marketplace primarily based out of Barcelona, Spain that allows folks resell their employed objects, or offer things like crafts that they make by themselves, has lifted €157 million ($191 million at existing prices), money that it will use to proceed developing the infrastructure that underpins its provider, so that it can increase the number of folks that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a substantial jump on the $570 million pricetag resources close to the company gave us in 2016.

The funding is being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Insight Associates, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also participating.

The organization currently has fifteen million end users — about 50 percent of Spain’s internet populace, CEO Rob Cassedy pointed out to us in an interview previously right now — and it has preserved a respectable No. 4 position among Spain’s purchasing apps, in accordance to figures from App Annie.

The startup has also not too long ago been developing out shipping and delivery services, named Envios, to assist individuals get the things they are marketing to consumers, which has expanded the range from neighborhood revenue to those that can be made throughout the country. About twenty% of goods go by means of Envios now, Cassedy stated, and the program is to proceed doubling down on that and relevant companies.

Naver by itself is a robust participant in e-commerce and applications — it’s the business driving Asian messaging giant Line, between other digital homes — and so this is in part a strategic expenditure. Wallapop will be leaning on Naver and its technology in its personal R&D, and on Naver’s facet it will give the company a foothold in the European marketplace at a time when it has been sharpening its strategy in e-commerce.

The funding is an intriguing change for a company that has observed some noteworthy fits and starts off.

Established in 2013 in Spain, it quickly shot to the leading of the charts in a market place that has typically been slow to embrace e-commerce above far more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as portion of a bigger technique to crack the U.S. industry with more funds in tow.

But by 2018, that program was shelved, with Wallapop quietly marketing its stake in the LetGo undertaking for $189 million. (LetGo elevated $five hundred million far more on its personal around that time, but its destiny was not to remain independent: it was at some point obtained by yet one more competitor in the virtual classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the very last two several years concentrated mainly on growing in Spain rather than running after organization more afield, and alternatively of developing the variety of products that it may well sell on its platform — it doesn’t offer foodstuff, nor perform with merchants in an Amazon-design marketplace perform, nor does it have strategies to do everything like shift into video clip or offering other kinds of electronic solutions — it has honed in exclusively on attempting to enhance the encounter that it does provide to end users.

colorado classifieds listings expended twelve many years at eBay and observed the changeover it created to new products from utilized goods,” stated Cassedy. “Let’s just say it was not the direction I imagined we need to just take for Wallapop. We are laser-focused on special items, with the vast greater part of that secondhand with some artisan products. It is extremely different from big box.”

It might indicate that the business has not ballooned and boomed in the way that so several startups may, especially individuals fueled by hundreds of thousands and thousands in investment and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a continual presence in the market place, one perhaps built on a more solid identification.

Wallapop’s growth in the past yr is the result of some particular tendencies in the market that have been in component fueled by the COVID-19 pandemic. All of them have helped create up a profile for the firm as a sort of upscale, digital vehicle boot sale or flea industry.

Folks investing much more time in their properties have been focused on clearing out space and receiving rid of things. Other folks are keen to purchase new products now that they are investing far more time at residence, but want to invest considerably less on them, possibly since they are going through employment or other financial uncertainty. Nevertheless other folks have identified by themselves out of work, or obtaining much less function, and are turning to getting to be business owners and making their very own products to promote in a a lot more grassroots way.

In all of those circumstances, there has been a drive for a lot more sustainability, with folks putting much less squander into the globe by recycling and upcycling goods rather.

At the same time, Fb has not truly manufactured massive inroads in the place with its Marketplace, and Amazon has also not appeared as a menace to Wallapop, Cassedy observed.

All of these have experienced a huge affect on Wallapop’s company, but it wasn’t usually this way. Cassedy stated that the very first lockdown in Spain observed company plummet, as folks faced serious constraints on their movements, unable to depart their properties besides for the most essential responsibilities like buying food or acquiring them selves to the healthcare facility.

“It was a roller coaster for us,” he stated.

“We entered the year with amazing momentum, extremely powerful.” But he observed that the fall started out in March, when “not only did it grow to be not ok to leave the property and trade regionally but the submit business office stopped providing parcels. Our enterprise went off a cliff in March and April.”

Then when the limits have been lifted in Could, items commenced to bounce back far more than ever ahead of, practically overnight, he said.

“The financial uncertainty triggered folks to look for out more benefit, better discounts, investing considerably less income, and sure they had been clearing out closets,” he said. “We noticed figures bounce again 40-50% expansion yr-on-yr in June.”

The big question was regardless of whether that growth was a blip or there to say. He explained it has ongoing into 2021 so significantly. “It’s a validation of what we see as long-term developments driving the enterprise.”


Naver has made a large business out of maintaining robust regional emphasis in its goods up to now, so in a way you could see it continue that even though even now developing, by investing in one more strong regional participant. Despite the fact that it seems Wallapop has a internet site in the U.K., it’s not some thing that it has pushed much as a organization.

“The global need for C2C and resale platforms is expanding with renewed dedication in sustainable usage, especially by younger millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a statement. “We concur with Wallapop’s philosophy of aware consumption and are enthused to assistance their expansion with our technological innovation and develop intercontinental synergies.”

I’ll also add that it is heartening, as a buyer, to see priorities like sustainability becoming given thought, too. With any luck , it’s not just lip support but a authentic recognition that this is some thing that must be encouraged and backed.

“Our economies are switching toward a much more sustainable advancement design soon after investing in Vestiaire Collective final yr, wallapop is Korelya’s second expense in the round financial system, even though COVID-19 is only strengthening that development. It is Korelya’s mission to again tomorrow’s European tech champions and we think that Naver has a established tech and merchandise edge that will assist the firm enhance its foremost situation in Europe,” extra Fleur Pellerin, CEO of Korelya Money.