Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By means of all of the last year’s lockdowns, location closures and other social distancing measures that governments have enacted and individuals have followed to gradual the spread of COVID-19, shopping — and especially e-commerce — has remained a consistent and massively crucial service. It’s not just anything that we experienced to do it’s been an essential lifeline for several of us at a time when so little else has felt normal. learn more , a single of the startups that noticed a large carry in its support as a consequence of that trend is saying a key fundraise to fuel its progress.

Wallapop, a digital market primarily based out of Barcelona, Spain that lets individuals resell their utilized things, or promote objects like crafts that they make on their own, has lifted €157 million ($191 million at present charges), cash that it will use to continue increasing the infrastructure that underpins its services, so that it can expand the variety of men and women that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a considerable soar on the $570 million pricetag sources near to the business gave us in 2016.

The funding is getting led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Insight Companions, 14W, GP Bullhound and Northzone — all previous backers of Wallapop — also participating.

The business currently has fifteen million customers — about half of Spain’s internet populace, CEO Rob Cassedy pointed out to us in an interview previously these days — and it has maintained a first rate No. 4 position between Spain’s searching apps, according to figures from App Annie.

The startup has also just lately been creating out shipping and delivery services, named Envios, to support men and women get the objects they are offering to buyers, which has expanded the variety from nearby revenue to individuals that can be manufactured across the nation. About 20% of goods go via Envios now, Cassedy said, and the plan is to carry on doubling down on that and associated services.

Naver by itself is a powerful player in e-commerce and applications — it is the firm guiding Asian messaging giant Line, among other digital homes — and so this is in part a strategic expenditure. Wallapop will be leaning on Naver and its technology in its personal R&D, and on Naver’s aspect it will give the organization a foothold in the European industry at a time when it has been sharpening its strategy in e-commerce.

The funding is an fascinating turn for a organization that has noticed some notable fits and starts.

Launched in 2013 in Spain, it speedily shot to the best of the charts in a industry that has traditionally been sluggish to embrace e-commerce above a lot more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a bigger technique to crack the U.S. market place with far more capital in tow.

But by 2018, that plan was shelved, with Wallapop quietly selling its stake in the LetGo enterprise for $189 million. (LetGo elevated $500 million far more on its personal about that time, but its fate was not to continue to be unbiased: it was sooner or later obtained by however an additional competitor in the virtual classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two several years focused mostly on increasing in Spain instead than running following business more afield, and alternatively of expanding the assortment of goods that it may offer on its system — it doesn’t promote meals, nor operate with retailers in an Amazon-type marketplace enjoy, nor does it have programs to do something like move into online video or offering other types of digital solutions — it has honed in particularly on attempting to increase the knowledge that it does offer you to customers.

“I expended 12 several years at eBay and observed the transition it made to new items from utilized products,” said Cassedy. “Let’s just say it was not the route I thought we ought to get for Wallapop. We are laser-centered on exclusive goods, with the extensive majority of that secondhand with some artisan merchandise. It is quite distinct from big box.”

It may possibly suggest that the organization has not ballooned and boomed in the way that so several startups may possibly, especially those fueled by hundreds of millions in expense and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a constant presence in the marketplace, 1 possibly developed on a far more sound identity.

Wallapop’s expansion in the previous 12 months is the end result of some distinct tendencies in the industry that ended up in portion fueled by the COVID-19 pandemic. All of them have helped create up a profile for the organization as a kind of upscale, digital auto boot sale or flea industry.

Men and women paying a lot more time in their homes have been centered on clearing out room and obtaining rid of items. Other people are eager to get new objects now that they are shelling out more time at property, but want to devote considerably less on them, perhaps because they are dealing with work or other financial uncertainty. Nevertheless other folks have identified by themselves out of perform, or receiving significantly less perform, and are turning to turning out to be business people and creating their very own merchandise to promote in a far more grassroots way.

In all of people situations, there has been a press for much more sustainability, with folks placing less squander into the planet by recycling and upcycling products instead.

At the identical time, Fb has not genuinely created huge inroads in the place with its Market, and Amazon has also not appeared as a threat to Wallapop, Cassedy mentioned.


All of these have had a large influence on Wallapop’s organization, but it wasn’t often this way. Cassedy stated that the 1st lockdown in Spain observed business plummet, as men and women confronted significant restrictions on their actions, unable to go away their properties apart from for the most essential duties like buying meals or getting on their own to the hospital.

“It was a roller coaster for us,” he stated.

“We entered the 12 months with incredible momentum, really sturdy.” But he noted that the drop began in March, when “not only did it become not all right to go away the residence and trade regionally but the put up office stopped providing parcels. Our enterprise went off a cliff in March and April.”

Then when the restrictions ended up lifted in May, items commenced to bounce again far more than at any time before, practically right away, he said.

“The financial uncertainty triggered individuals to look for out a lot more worth, much better discounts, spending considerably less cash, and of course they ended up clearing out closets,” he mentioned. “We saw numbers bounce again 40-fifty% progress 12 months-on-year in June.”

The massive query was whether or not that growth was a blip or there to say. He stated it has continued into 2021 so significantly. “It’s a validation of what we see as long-phrase developments driving the business.”

Naver has produced a big enterprise out of trying to keep sturdy regional concentrate in its products up to now, so in a way you could see it carry on that although nevertheless increasing, by investing in an additional powerful regional player. Although it appears Wallapop has a site in the U.K., it’s not anything that it has pushed considerably as a organization.

“The worldwide demand for C2C and resale platforms is increasing with renewed dedication in sustainable consumption, especially by more youthful millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of aware intake and are enthused to support their development with our technological innovation and develop intercontinental synergies.”

I’ll also incorporate that it is heartening, as a consumer, to see priorities like sustainability getting provided thought, too. Ideally it is not just lip services but a authentic recognition that this is one thing that should be encouraged and backed.

“Our economies are switching towards a more sustainable development design soon after investing in Vestiaire Collective final year, wallapop is Korelya’s 2nd expenditure in the round economic climate, whilst COVID-19 is only strengthening that development. It is Korelya’s mission to back again tomorrow’s European tech champions and we think that Naver has a confirmed tech and product edge that will aid the company reinforce its major situation in Europe,” additional Fleur Pellerin, CEO of Korelya Cash.